Each year during the month of April, Aveda salon and spa professionals, employees and guests work together to raise funds for grassroots organisations that protect biodiversity and address environmental issues around the world. The Earth Month campaign focuses on a specified environmental topic each year, helping to raise awareness around the issue, cultivate and educate supporters, and contribute funds to dedicated non-profit conservation organisations.

Each year, the proceeds benefit various environmentally-focused nonprofit groups. Since 1999, Aveda has raised over $11 million dollars for over 70 Earth Month Partner organisations worldwide.