For five years Timberland Japan and GreenNet have partnered to reduce desertification in Horqin, China. Guided by the expertise and wisdom of GreenNet, Timberland Japan seeks to restore the desert’s grasslands by planting, and sustaining shrubs and trees while educating the local population on more sustainable farming practices. Consumers, employees, students and business partners unite in this ambitious effort to plant one million trees by 2010.