Sara Lee Switzerland is a subsidiary of the Sara Lee Corporation. They are the leading supplier of shoe care products, insoles and accessories under the labels Tana and Bama. Sara Lee has sponsored Terre des hommes for 11 years with shoeshine sets for the event “Street child for a Day” which takes place each year on 20th November, the International Day of Child Rights. All over Switzerland, school children show their solidarity with the poorest children in the world and make people aware of their dramatic situation by doing typical street child jobs like cleaning shoes.